Key Stats

Published: 2011

Author: Simon Sinek

Article Link: Click Here

Size: 240 pages

ISBN: 0241958229

Start With Why

Analysts focus on How, but Leaders focus on Why. Simon Sinek's book examines various case studies from MLK & JFK to Apple & Southwest Airlines. He provides ample visualization and a solid first read on motivation and strategy for any business.

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Get into the mind of this Nobel Prize winning Economist through this very recent and relevant offering. Coase was one of the leaders of Information Theory in economics. This book provides great context in how he thought about the structure of business, law, and the corporation (firm).

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