In their third book, the authors of Freakonomics take a stab at the cognitive sciences. While built on the principles of the third book, this latest offering examines common biases and other phenomenon in our thinking.
This is Levitt and Dubner's sequel to their popular book Freakonomics. It features new case studies, that much like the first book, illustrate major principals of analysis and economics. Well worth the read.
Perhaps an unusual recommendation, this book provides insight into Technical Analysis in the stock market. It is a fast, clear, and educational read. As you read the book challenge your perspective. Technical Analysis is analogous to many forms of visual inspection in the analytic world, only stock traders put their money where their mouth is.