Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Creativity, Inc is a book true to its title. It is a book about creativity, inspiration, and experimentation. It is also a book that examines human behavior and the nature of corporations to stifle and inhibit their own creativity. It is a book that feels very personal and honest.
If you are engaged in any sort of creative industry, this book ranks as a must-read. If that industry includes storytelling and/or technology then doubly so.