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Reading Images : The Grammar of Visual Design

Gunther Kress studies how people learn through multiple modalities. He is considered one of, if not THE authority on the field of semiotics. This book focuses on visual cues and imagery and provides a detailed tool-kit for understanding the grammar of design.



Key Stats
Published: 1996
Author: Gunther Kress, Theo Van Leeuwen
Size: 304 Pages
ISBN: 0415106001
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Comprehension 360 - Modality

Modality has long been a key concept in education. Multiple Modality is a buzzword that has been popular since the advent of the computer age and the growth of multimedia. In fact, in many ways, multiple modality and multimedia are quite similar.