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Out of the Crisis

Out of the Crisis is one of Deming's later books that details his 14 point strategy on management. Deming, along with Drucker, was a father of modern management theory. He was also a disciplined and consummate analyst. Deming is a must read for business majors and analysts alike.

Key Stats
Published: 2000
Author: W. Edwards Deming
Size: 523 Pages
ISBN: 0262541157
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How to ask the right questions?

Analytics is built on the scientific method. Developing hypotheses is the first step in any form of testing or experimentation. New disciplines like behavioral and cognitive science may be a little less dependent on laboratory testing, but they are still predicated on developing logical and consistent hypotheses. Stated more simply - analysts need to ask the right questions.