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Published: 2014

Author: Ed Catmull

Article Link: Click Here

Size: 368 Pages

ISBN: 0812993012

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Creativity, Inc is a book true to its title. It is a book about creativity, inspiration, and experimentation. It is also a book that examines human behavior and the nature of corporations to stifle and inhibit their own creativity. It is a book that feels very personal and honest. If you are engaged in any sort of creative industry, this book ranks as a must-read. If that industry includes storytelling and/or technology then doubly so.

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Life on the Mississippi was Mark Twain's memoir of his life as a steamboat pilot. It is featured here as a case study of Twain's abilities as a master storyteller. Storytelling is an important component of analytics and Twain is one of the ultimate examples.


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